- Sales up 41% after 4 weeks
- #1 ranked on key products
- 10,000 new pages indexed
Spread the word: 
Link Building Copywriting Website Audits Case Studies
Case Study: Guild.com
Case Study: Steve Spangler Science
- Revenue has doubled every quarter
- Website drives catalog readers to buy
- Blogging a sales success
Spread the word:
Case Study: Wisconsin Manufacturers & Commerce
- Better newsletter tracking
- Maintained best practices
- Improved communications with members
Spread the word:
Case Study: Van Dykes
- Online orders have increased over 500%
- Over a 350% increase in site Traffic
- 9,000 unique product pages indexed in Google
Spread the word:
The Criteria Matrix
The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group. Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.
Continue reading »Spread the word:
Expertise delivered - a great investment
“…they delivered great recommendations and we saw immediate results. From my point of view, it’s been a great investment.”
Spread the word:
Relationship continues as company evolves
“Netconcepts helped us to optimize our Yellow Pages and White Pages listings to increase our traffic and advertising revenues.”
Spread the word:
Internet Marketing workshop
New Zealand DMA workshop — Auckland, NZ
Join us for a hands-on, one-day workshop on Internet marketing tactics, including search engine optimisation, copywriting, conversion, and web project management. Each module will be jammed packed with practical advice, online resources, tools, tips, case studies - including the “inside scoop” on what worked and what didn’t - and interactive critiques of attendees’ websites and online marketing efforts. With a live Internet connection, we will examine in-depth:
Search engine optimisation
You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you get your site to the top for those keywords and then stay there?
Learn the tactics that will make your site ’scream’ in the search engines - ethically and sustainably - without costing you a fortune ongoing.
- Hands-on keyword research
- Fine tuning your content, HTML, design, and site architecture for optimal rankings
- Workarounds for poor search engine practices (such as frames, question marks in URLs, Flash, pop-up windows, links that say “click here,” page titles like “Welcome to ABC.com”, pull-down navigation menus)
- Making your e-commerce or database-driven site “search engine friendly”
- Building links (directories, niche sites, etc.)
- Google’s secrets revealed (PageRank, hyperlink text, etc.)
- Pay-per-click search engines (Overture, etc.)
- Benchmarking & competitive intelligence
- Measuring the return on your search engine marketing investment
Improving conversion rate
So you’ve got visitors on your website, but will they “convert” to customers? Improving conversion on your site is an art and a science that involves a mix of clever copywriting, compelling offers, a follow-up strategy, meaningful metrics for measuring success, and more.
- Developing a unique voice / personality
- Active vs. passive tense
- Verbs vs. adjectives
- “You” vs. “we”
- Toning down the marketingspeak
- Fine tuning your offer
- The call-to-action
- Segmenting
- Personalizing the content and the message
- Marketing metrics: cost per click, cost per conversion, customer lifetime value, churn rate, etc.
- “Blogging”
Working with your web developer
What are the ingredients for sucess when launching a redesign or a new site? What processes are helpful in keeping the project and the vendor on track? What are reasonable expectations of the client and the vendor? What goes into (and what doesn’t go into) an effective brief or specification? How do you manage the legal risk?
- Writing a strategic brief, creative brief, functional spec, content plan, etc.
- Budgeting and resource allocation
- Vendor selection
- The art and science of estimating time and costs
- The web development process
- Change management
- The project extranet
- Web development contracts
- Liability and disclaimers
- Ownership of source code
- Terms & Conditions for your website users
We guarantee that after this intensive workshop you’ll walk away with loads of practical, actionable tactics and tips. So what are you waiting for? Register today.
BIOGRAPHY
Stephan Spencer, M.Sc., is the founder and president of Netconcepts, a full-service interactive agency with specialization in search engine optimisation, e-commerce, email marketing, and Web site auditing. They count amongst their U.S. clients: Birds Eye, Wella, Midwest Express Airlines, InfoSpace, Homestead.com, The Sharper Image, Cabela’s, and MP3.com; local clients include Westpac (NZ), The Fletcher Trust, nzgirl, SmokeCDs.com, TrustPower, and Business in the Community.
Stephan is a columnist for Unlimited. He has also written for Marketing Magazine, Management Magazine, Catalog Age, and Building Online Business. He has been featured on the cover of In Business magazine in the U.S. Stephan is a frequent speaker at Internet conferences around the globe - Berlin, London, Toronto, Santiago, Boston, New York, Chicago, San Francisco. He currently serves as a director of Sales & Marketing Executives International.
Spread the word:
Orders increasing, search engine rankings soaring, science company takes off
“Above everything else, I am most pleased with the people behind Netconcepts. Throughout the entire project, promises were kept and expectations were exceeded.”
Spread the word:
Analyze This
An online wine shop used metrics to improve its web marketing. It broke its visitors into five distinct segments and found that one segment comprised less than 10% of its audience but accounted for over 80% of its revenue. Track the following metrics for your site and use the data to make improvements.
Continue reading »Spread the word:
Related tags
Newsletter
Contact Us
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com